Red Rocks Cut Cask
Rebelliously Sustainable
When you pour a glass of Red Rocks Cut Cask, it’s easy to get lost in its rich flavor or smooth finish. But when Red Rocks Spirits found out how whiskey was made, we thought it was a little f*cked up. So, we make Red Rocks Cut Cask a little differently.
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The Journey to the Perfect Blend
Creating Red Rocks Cut Cask wasn’t just about making a kick-ass whiskey. It was about doing it a little better. We tested hundreds of blends, tweaking and refining until we discovered the perfect balance of flavor, scent, and character, while also making some big breaks from tradition. While a little risky in the whiskey industry, we love adventure, and what could be a better adventure than pissing off a bunch of traditionalists that wish it was still the 1800s?​​​​​
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Why Sustainability in Whiskey Matters
Whiskey production has DEEP ROOTS in tradition, but it also uses a sh*t ton of trees. One entire oak tree only makes 1-3 barrels. Legally, for a bourbon, each barrel can only be used once, even though the lifespan of a barrel is ​close to 60 years. Now, those barrels can be used again for other purposes, but not for bourbon. That's why Red Rocks Cut Cask has a bourbon-y flavor profile and mash bill, but can't be legally called bourbon. But, by rethinking production methods, Red Rocks Spirits can reduce the use of oak and make exceptional whiskey, like Red Rocks Cut Cask.
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Laws are...Challenging
Remember those traditionalists? The labeling laws support them and leave little room for innovation. But, we've always had a bit of a rebellious streak.
​​For example, a whiskey aged using alternative methods might not legally qualify as “straight whiskey” or “bourbon,” even if its flavor profile is the same.
At Red Rocks Spirits, we’re proud to push boundaries and advocate for and celebrate innovation. That being said, when you see "Whiskey with Natural Flavor" on your bottle of Red Rocks Cut Cask, we were required to put that on our label because it didn't fit the category correctly. Know that the "flavor" is 100% natural oak wood. You know, what a barrel is made of.
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The Honest Truth
At Red Rocks Spirits, we didn't set out to be a "sustainable" company, but if we can do better while still offering a superior product, we will. Do we strive for sustainability in all we do? Yes. Does it always work out that way? No. We will always choose the sustainable option whenever possible, but our goal is, and always will be, to provide the highest quality spirits. While we're not perfect, we'll always deliver our best to you! ​
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Learn more about the lack of regeneration of American white oak here.